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business strategy

Most strategy problems at a young European company are not about ambition. They show up as a smaller question: which market to enter first, whether to build in house or bring in a partner, how to keep a board aligned once the roadmap moves. The pieces collected here follow those calls as they get made, through positioning and pricing, and the paperwork that comes with public R&D support. They assume you already know the theory.

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June 13, 2025

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June 13, 2025